It’s not often that you see a corporate video that utilizes actors. Most of the time, you’ll see the actual individuals that represent the company, or the company’s clients, or products and animation. Using actual actors is obviously more common in theatrical videos. This deficiency is certainly not equitable to the act of using actors being “frowned upon”. It’s just a delicate line to walk. Using actors in corporate video is actually completely necessary in some cases.
If you’ve ever shot a home video, you know that what shows up on screen is nearly impossible to control. If you’re pointing the camera at a pet or a baby, you know to expect lots of movement, so much so that the final video might look more like a blur than a laughing baby or a running dog. Even when capturing an organized event, such as a wedding or a corporate training presentation, there are plenty of x variables to navigate on the spot (i.e. a nervous flower girl tripping down the aisle, or a keynote speaker pacing back and forth too much) in spite of weeks or months of planning.
With each new year comes new resolutions. What will be your resolutions for your business? Whatever they are, there are some new video insights to be aware of in the upcoming year. Already, trend watchers are reporting a 27% increase in video within the B2B sector and it’s only going to get bigger as 2012 unfolds.
When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components that are of high importance for video (type of graphics, actors, location, etc), but music is key. Once we have picture lock in post-production and we add music…that’s when it all comes together for me. Music makes a huge influence on mood, and is tough to perfect. I like to do it towards the end after I have a solid idea of what the video’s message is.
Now that you’ve got your video produced with a compelling message and engaging offer, how do get it noticed and turn all that work into a profitable investment?
A few weeks ago three of my friends shared the same video on Facebook. Whenever more than two people share the same video it’s something probably worth watching.
Many production companies are beginning to educate themselves on the marketing process in the realization that being technically savvy and creative are not making the cut anymore. Many marketing companies are devoting themselves to learning the ins and outs of video producing. Why the sudden collaboration? Because they want the guaranteed success that online video marketing brings.