5 Things To Remember When Using Actors In Your Corporate Video

It’s not often that you see a corporate video that utilizes actors. Most of the time, you’ll see the actual individuals that represent the company, or the company’s clients, or products and animation. Using actual actors is obviously more common in theatrical videos. This deficiency is certainly not equitable to the act of using actors being “frowned upon”. It’s just a delicate line to walk. Using actors in corporate video is actually completely necessary in some cases.

Seizing control and embracing spontaneity. Part 1

If you’ve ever shot a home video, you know that what shows up on screen is nearly impossible to control. If you’re pointing the camera at a pet or a baby, you know to expect lots of movement, so much so that the final video might look more like a blur than a laughing baby or a running dog. Even when capturing an organized event, such as a wedding or a corporate training presentation, there are plenty of x variables to navigate on the spot (i.e. a nervous flower girl tripping down the aisle, or a keynote speaker pacing back and forth too much) in spite of weeks or months of planning.

Original composition vs. buying the license to a song

When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components that are of high importance for video (type of graphics, actors, location, etc), but music is key. Once we have picture lock in post-production and we add music…that’s when it all comes together for me. Music makes a huge influence on mood, and is tough to perfect. I like to do it towards the end after I have a solid idea of what the video’s message is.

Top 5 Reasons VIDEO Improves Your Online Marketing ROI

Many production companies are beginning to educate themselves on the marketing process in the realization that being technically savvy and creative are not making the cut anymore. Many marketing companies are devoting themselves to learning the ins and outs of video producing. Why the sudden collaboration? Because they want the guaranteed success that online video marketing brings.